TELE 5

As part of a full brand redesign with CapeRock, I conceptualised and (art) directed the on-air idents and bumpers for TELE 5, a Discovery-owned lineair television channel that broadcasts in Germany, Austria and Switzerland. Movies and series are the soul of TELE 5.

The idents take viewers on a thrilling journey through various cinematic worlds, each linked to the other, based on the film-oriented character of the channel. The rollercoaster of adventure. Each shot represents a genre and pays homage to iconic cinema. Keep an eye out for Easter eggs hidden throughout the idents!

Agency: CapeRock

Client: TELE 5, Discovery

Slogan: TELE 5, more than you think

Honors: the project was a finalist for Best On-Air Ident Campaign (out-of-house) at the 2022 PromaxBDA Europe Awards

Full redesign case

Flexible execution

20 out of 30 on-air ident- and bumper shots are original shots, written and designed specifically for TELE5.

The other 10 shots are based on stock, and received their own “More than you think”-treatment.

Post-production
VFX reel

Full rebrand reel

Agency: CapeRock
Launch: January 2022

Additional credits

Post-production VFX partner: WhooHoo!
Production partner:
Story Collective
DOP:
Eveline Haverlag
Lighting:
Ralph Schoonenboom
Props and art:
Silvana Araoz-Fraser
Styling:
Amy Jowil
Hair and make-up:
Laura van Egdom
Grading:
De Lodge Amsterdam

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