TELE 5
As part of a full brand redesign with CapeRock, I conceptualised and (art) directed the on-air idents and bumpers for TELE 5, a Discovery-owned lineair television channel that broadcasts in Germany, Austria and Switzerland. Movies and series are the soul of TELE 5.
The idents take viewers on a thrilling journey through various cinematic worlds, each linked to the other, based on the film-oriented character of the channel. The rollercoaster of adventure. Each shot represents a genre and pays homage to iconic cinema. Keep an eye out for Easter eggs hidden throughout the idents!
Agency: CapeRock
Slogan: TELE 5, more than you think
Honors: the project was a finalist for Best On-Air Ident Campaign (out-of-house) at the 2022 PromaxBDA Europe Awards
Flexible execution
20 out of 30 on-air ident- and bumper shots are original shots, written and designed specifically for TELE5.
The other 10 shots are based on stock, and received their own “More than you think”-treatment.
Post-production
VFX reel
Full rebrand reel
Agency: CapeRock
Launch: January 2022
Additional credits
Post-production VFX partner: WhooHoo!
Production partner: Story Collective
DOP: Eveline Haverlag
Lighting: Ralph Schoonenboom
Props and art: Silvana Araoz-Fraser
Styling: Amy Jowil
Hair and make-up: Laura van Egdom
Grading: De Lodge Amsterdam