Nelonen

As part of a full brand redesign with CapeRock, I conceptualised and art directed the on-air idents and bumpers for Nelonen, Finland’s biggest commercial television channel. I also shot photography for the PR toolkit.

Being such an important broadcaster, the experience of Nelonen is a communal one. Each individual can indulge in its entertainment from the comfort of their own homes, particularly during the dark and challenging months of the Finnish autumn and winter. In the idents, Nelonen's logo is shown as a beacon, a haven, where people gather to connect, find joy, and seek comfort in unison.

The light of Nelonen reveals this as being the magic of big entertainment, and amplifies the wonder and marvel of everything it touches. We created an enchanting and vibrant identity, with an allure impossible to ignore, inspring a sense of togetherness and joy.