Fifty Shades of Grey

For Storytel I directed the celebrated Fifty Shades of Grey audiobook campaign art, photography and commercial. The commercial was featured both on tv and online, and the photography was highlighted in an extensive outdoor campaign throughout the Benelux.

The tie symbolises the seductive energy of Christian Grey, creating a sensual power play choreography together with the woman portraying Anastasia Steele. There’s a strong sense of hedonism and mystery, whilst staying true to the visual language of the original book cover art.