ZDF Programs

I conceptualised and (art) directed multiple elements for ZDF’s WISO, Moma and Volle Kanne shows, primarily focusing on show openers and category bumpers.

Agency: CapeRock

Client: ZDF

Volle Kanne

Volle Kanne is ZDF’s early morning show, combining soft news topics with cooking and interviews. The show feels warm, welcoming and focuses on lighthearted entertaining stories. Time to set the breakfast table with ZDF and ease into the day.

I art directed the show opener and its category bumpers, using the cosy and inviting breakfast table as our centrepiece.

Honors:

Gold at the 2022 Eyes & Ears of Europe awards in the category ‘Best lead-in: news’

Full redesign case

Moma

Moma is the morning news and information program of ZDF. The show offers the first breaking news of the day, and in-depth reports and discussions from politics, business, sport and culture. The show has 4 million viewers per day.

The design blends with the studio elements, creating a pleasant early morning atmosphere to start your day and utilising the sunrise as a visual highlight. With the sun rising, a new day starts.

I directed the show opener, wherein the dawn of a new day stands at the core. Grand, long stretching shadows move immersively across the massive studio screens. In these colourful shadows we recognise our morning habits and rituals.

We delivered a wide range of options to give the editors freedom to choose shots that feels most relevant for the day’s topics.

Honors:

Gold at the 2021 Eyes & Ears of Europe awards in the category ‘Best information or news design’

Bronze at the 2021 Eyes & Ears of Europe awards in the category ‘Best program-related design package’

Full redesign case

WISO

WISO is a ZDF program that focuses on consumer issues, personal finance, general life tips and product or service reviews. The show provides information and advice to help viewers make informed decisions about their money and daily life. WISO aims to make these matters more transparent and easy-to-digest by breaking them down into coherent, easy-to-grasp bits. This is the main pillar for the new design.

Given that the audience skews towards ages 55 to 75, it was extra important for the design to feel timeless, firmly guide and navigate viewers, and support the notion of simplifying seemingly intimidating, difficult matters.

I conceptualised and directed the show opener and 10 category bumpers. The core rationale is ‘making sense of a complex world’.

Honors:

Silver at the 2018 Eyes & Ears of Europe awards in the category ‘Best information or news design’

Full redesign case

Agency: CapeRock
Launch: Volle Kanne January 2022
Moma October 2020
WISO September 2018

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